Privacy Policy

Last updated: August 12, 2026

PureVault Co operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). PureVault Co is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies, relates to, describes, or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details. Payment information may be processed by third-party payment processors.
• Account information, including your username, password, preferences, and settings.
• Transaction information, including the items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us, including information you provide when you contact customer support or otherwise communicate with us.
• Device information, including information about your device, browser, operating system, network connection, IP address, and other identifiers.
• Usage information, including information about how, when, and where you interact with or navigate the Services.
• Inferences and preference information, including preferences or interests that may be inferred from your interactions with the Services, purchases, browsing activity, or other information described in this Privacy Policy.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, make a purchase, communicate with us, subscribe to marketing communications, or otherwise provide us with personal information.
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies, pixels, analytics technologies, and similar technologies.
• From our service providers, including when we engage them to provide technology, payment processing, analytics, customer support, fulfillment, shipping, hosting, security, or other services.
• From our partners and other third parties, including advertising, marketing, social media, analytics, and other business partners, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide and improve the Services, including to:

• perform our contract with you;
• process payments and fulfill orders;
• arrange shipping;
• process purchases, returns, exchanges, cancellations, and refunds;
• remember your preferences and items in which you have expressed an interest;
• create, maintain, and manage your account;
• provide customer support;
• enable product reviews and other features;
• recommend products or content that may be relevant to you;
• personalize and improve your shopping experience; and
• understand how customers use the Services so that we can improve our products, website, and operations.

Artificial Intelligence and Automated Technologies

We may use artificial intelligence ("AI"), machine learning, automated technologies, and similar tools to operate, personalize, secure, analyze, and improve the Services and our business.

Depending on the Services and features you use, AI or automated technologies may be used to:

• provide or assist with customer service and respond to inquiries;
• recommend products, content, or offers based on information such as your purchases, browsing activity, preferences, or interactions with the Services;
• analyze shopping and website activity and identify trends, preferences, or patterns;
• help us improve our products, website, marketing, and customer experience;
• assist with fraud detection, security, abuse prevention, and other risk-management activities;
• generate, organize, summarize, or analyze business and customer-service information;
• assist with inventory, merchandising, marketing, or other business operations; and
• perform other functions described in this Privacy Policy or disclosed to you when the applicable AI-enabled feature is used.

When we use AI or automated technologies to process personal information, we seek to use them in accordance with applicable law and for legitimate business purposes. We may use service providers that provide AI, machine learning, analytics, hosting, customer-support, or other technology services to process personal information on our behalf.

AI-generated outputs may not always be accurate, complete, or appropriate. Unless otherwise stated, AI-generated recommendations, responses, product descriptions, or other content are provided as an aid and should not be treated as a guarantee or professional advice.

We do not use AI to make decisions that produce legal or similarly significant effects on you unless permitted by applicable law and subject to any rights, notices, consent, or other safeguards required by law.

Marketing and Advertising

We use personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services on the Services or other websites.

Security and Fraud Prevention

We use personal information to authenticate accounts, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure the Services.

Communicating With You

We use personal information to provide customer support, respond to inquiries, provide effective Services, send service-related communications, and maintain our business relationship with you.

Legal Reasons

We may use personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies; to investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings; and to enforce or investigate potential violations of our terms, policies, or applicable law.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes and as otherwise permitted by applicable law. These circumstances may include:

• Service providers. With Shopify, vendors, contractors, and other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, AI and machine-learning services, customer support, cloud storage, fulfillment, shipping, security, and marketing.
• Business and marketing partners. With business and marketing partners to provide marketing services and advertise to you.
• When you direct us or consent. When you request or authorize us to disclose information.
• Affiliates. With our affiliates or otherwise within our corporate group.
• Business transactions. In connection with a merger, acquisition, financing, sale of assets, bankruptcy, reorganization, or similar business transaction.
• Legal and safety purposes. To comply with legal obligations, respond to subpoenas, search warrants, or similar requests, enforce applicable terms and policies, or protect or defend the Services, our rights, our users, or others.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve its services. Information you submit through the Services may be transmitted to and shared with Shopify and other third parties. To learn more, please review Shopify's Privacy Policy and manage certain choices through Shopify Privacy Controls.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you may contact us to request that the information be deleted.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee absolute security. We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as otherwise permitted or required by applicable law.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

• Right to Access / Know: You may request access to personal information we maintain about you.
• Right to Delete: You may request that we delete personal information we maintain about you.
• Right to Correct: You may request that we correct inaccurate personal information.
• Right of Portability: You may receive a copy of certain personal information we maintain about you.
• Right to Opt Out of Sale or Sharing / Targeted Advertising: Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of personal information or the processing of personal information for targeted advertising.
• Rights Regarding Certain Automated Processing: Depending on where you reside, you may have rights concerning certain automated processing, profiling, or AI-assisted processing of your personal information.
• Managing Communication Preferences: You may opt out of promotional emails at any time by using the unsubscribe option included in our marketing emails.

We will not discriminate against you for exercising privacy rights provided by applicable law. We will respond to requests within the time period required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the contact information below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with the applicable data protection or privacy authority.

International Transfers

We may transfer, store, and process personal information outside the country in which you live. If we transfer personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or applicable UK transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, technology, or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise a privacy right available to you, please contact us:

Phone: +1 805-404-5881
Email: support@purevaultco.com